Exploiting Disaster

Disaster_response_circus_site_or_advertisement

Hargobinangun, Yogyakarta, Indonesia – 01/11/10 – 24:00 West Indonesia Time. Marijan, Pujo, and many other who died from the Mt.Merapi eruption Tuesday, 26 October 2010, surely never realized that other parties may exploit their sacrifices for the sake of branding image development. Nor do the survivors whose grieve can be tremendous means for great commercial advertisement. 

Contextual to Indonesia culture which granted leaders with huge privileges socially, their visits to disaster sites can be another disaster for many parties. Security agencies, local government, survivors, all of them are potentially experiencing their second misery. Contrary to that, the visits be showcases for the visiting leaders in developing their image as parties who care and attentive. This is really good way to boost their popularity. 

Related to that, political parties, mass organizations, individual politicians, government officers, or celebrities, are all racing at the same track: disaster. Just look at their nature as they invited reporters during their visits. Unfortunately, news casters catch them in, and boost their image onto a public. Or learn how so many political parties erected their banners big enough to watch it from half kilometers away, in front of their disaster respond posts.

As for commerce, corporations tremendously take any chance to advertise their products. Let see rows of banners along the street of Jalan Kaliurang heading to Mt.Merapi where the disaster be centered. Various cellphone operator companies, energy drinks producers, side by side with the banners and flyers by political parties, youth or mass organizations. 

Disaster response, circus site, or advertisement?

About oaseindisasters

Oase in Disaster - Yakkum Emergency Unit This blog is official blog of Yakkum Emergency Unit Member of ACT Alliance and Member of Humanitarian Forum of Indonesia. The contents of this blog covers the YEU's activities related to emergency responds activities in Indonesia. Currently, we are working in emergency respon in three different areas; to respond Wasior flash-flood affected people in Manokwari, West Papua, tsunami-Mentawai affected people in Mentawai, West Sumatera, and Merapi Volcano Eruption in Central Java and Yogyakarta. At the national level, we are coordinating within the network of Humanitarian Forum of Indonesia (HFI) and at the International level we're coordinating with Global Network for Disaster Reduction and ACT Alliance. Email: yeu@yeu.or.id Follow us in twitter @yeu2001 www.yeu.or.id www.actalliance.org www.humanitarianforumindonesia.org
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One Response to Exploiting Disaster

  1. Sigit Wijayanta says:

    Disaster for transformation, is vision to turn around the treat into opportunity. Disaster is a product of the weakness of capability of the existing development structure and system in copping with the natural hazard. It should be a worthy opportunity to use the disaster to restore and transform the existing structure and system to be more prepared to face the coming explosion hazard, that surely will come some day, but we never want to learn and never use this opportunity for such transformation proceses. The most sensitive actor in the world is private sector, so please do not blame the private sector who know this opportunity to earn more profit………

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